Looking to penetrate the rapidly expanding Chinese market for aerospace, medical products and industrial business opportunities, Titanium Industries Inc., Rockaway, NJ, USA, has opened a sales office in Shanghai. Alexis Zhu, who has extensive experience in metal distribution networks and China’s aerospace industry, is the point person for Ti Industries’ sales of titanium products and high-performance metals such as stainless steel, nickel and cobalt-chrome-molybdenum.
The Shanghai office opened its doors on January 2. John Tien, Managing Director of Ti Industries Asia Inc.’s Taiwan branch, said the presence of Zhu at the Shanghai office reflects the company’s “determination and enthusiasm to service its Chinese customers,” which involves both local enterprise and foreign investment. Establishing the Shanghai office also demonstrates that Ti Industries is attuned to the evolving requirements of offshore companies seeking to do business in China. According to Tien, the Chinese market is now focused on “high domestic demand” rather than simply carrying the label of being “cheap-labor intensive.”
Brett S. Paddock, P.E., President and Chief Executive Officer of Ti Industries, said the Shanghai office is “the logical next step in our strategic global expansion. Titanium Industries Asia, headquartered out of Taipei, Taiwan, has experienced great success. A physical presence in China will help facilitate this growth more effectively by improving our presence in Asia as well as our alignment with key global customers and markets.”
Jeff Wise, Ti Industries’ Vice President of sales and marketing, said the company has distribution centers in Taipei and Bangalore, India. The Shanghai office reports to Taipei, which in turn reports directly to Wise. He indicated that, in addition to metal sales and marketing in Shanghai, the company’s long-range plan is to ramp up its distribution and value-added operations.
Ti Industries will compete aggressively in China and the larger Asian market by bringing “an understanding of value-added services and metal distribution to users of titanium and high-performance metals,” Wise declared, noting that metal distribution channels are still in the early stages of the growth curve. “Until a few years ago, distribution of metals in China wasn’t even largely considered,” he continued. “China has 1.3 billion people and is now the world’s second-leading economy behind the United States.”
Outlining the company’s regional business strategy for Asia, Wise said the Shanghai office represents Ti Industries’ desire to serve its existing global customer base as well as explore new business prospects. “There are core global customers whom we service and many of them are either expanding their own operations into China or sourcing more from that part of the world,” he explained. “We need to be there to support them. There is also a significant, growing demand for infrastructure and industrial applications within China, such as power plants, refineries and aerospace. We want to be there to service that demand.
“I have seen the cultural and economic evolution of China over the past 20 years,” Wise continued. “The Chinese people are educated, very warm and friendly and embrace new technology and ideas.” Regarding China’s business culture, Wise said Chinese industrial engineers and entrepreneurs value “attention to detail.”